Freelance Group Strategy Director.
Creative Marketing Consultant.
Clear.
Simple.
Smart.
Work with me to build powerful strategies that outpace the market.
What I've done
Equipped Samsung with a singular platform and product narratives to launch their Samsung Health offer to millions worldwide.
Brought Velveeta, Kraft Mac and Cheese and Bagel Bites back into today’s cultural conversations, winning an Effie.
Partnered with Hilton to reimagine its brand experience via deep dive trend analysis across travel, entertainment, design, food and wellness.
Reimagined One Love’s brand strategy to help Gen Z build healthier romantic relationships, owning Valentine’s Day and winning at Cannes.
How I can help you
Brand strategy
Brand architecture
Creative development
Campaign planning
Audience definition
AI Integration
Opportunity mapping
Workshop facilitation
Custom research
Pitch sprints
You decide how we work together
Rapid or rigorous.
Day rate or project fee.
Solo or team lead.
Backstage or client-facing.
Remote or in person.
